In the fitness sector, various platforms like Mindbody, gymGo, Classpass, etc offer live virtual workouts and one on one virtual, on-demand training sessions with personal trainers. Some other ways live streaming has been used in the medical sector are live streaming surgeries, remote monitoring and diagnostics, health webinar, and live streaming medical conferences. Things like remote patient monitoring, virtual interaction with doctors, and the use of healthcare robots have surged in 2020 - all of which reduce the need for people to physically interact with one another in hospital settings. Medical live streaming, recently, has proved to be beneficial for containing the spread of infectious diseases like Covid-19. It’s this simple: you can’t sell someone your newest product without first having their attention… seeing the ample amount of attention on Twitch, I’ve decided to create my own Twitch channel Gary Vaynerchuk on why he’s going all in on Twitch Its product offerings include beauty care products, apparel, fashion accessories, food & beverages, etc.Īttention is the single prerequisite to accomplishing nearly anything involving another party’s participation. TalkShop is an online live streaming platform for multi-category products. ‘Whatnot’ is an online platform offering used collectibles (like Pokemon cards), where sellers hold live auctions of different items and buyers can make transactions using Whatnot’s platform. Live streaming has paved its way into e-commerce with a number of startups working on evolving social commerce opportunities. You can live stream on any compatible smartphone, tablet, TV, computer, or gaming console with a relatively fast internet connection. Social media platforms and others, broadcast everything from celebrity events, promotions, and live streaming to streaming between users. Awards shows, sports, boxing matches, video games, and special one-time events are the other popular types of live streaming with an ever-growing menu of topics. 41% of performers reported going live once a month or more as of March 2021. In the events sector, the possibility of broadcasting live concerts online represents an opportunity for artists to keep performing during the ongoing global coronavirus pandemic. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world, with the leading platforms in the sector amassing around 8.2Bn hours of content watched. Unlike pre-recorded videos that can be cut and edited, live streaming is just that – live and uncensored. Be it professional or user-generated content, the openness, and authenticity of live-streamed content appeal to many viewers. The market stood at a revenue of USD 988 Million in the year 2021 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 23.5%. The live streaming sector is a growing market, estimated to reach $4.2Bn by 2028. Live streaming is the evolution of live TV, offering endless content accessibility for free through multiple devices. There is an innate desire for video content, with the growing popularity of Instagram reels, TikTok it only makes sense that something like Twitch or live streaming, in general, would gain a lot of traction. Now, we have officially entered the era of live streaming. The internet transcended from text to images (think Instagram) to short videos (TikTok world) pretty quickly. But before we get there, let’s start with a quick tour of the world of live streaming. But what’s next? What’s better than a pre-recorded edited video, what’s more original? Can there be anything more engaging? The answer lies in Twitch, a leading platform competing against the existing mammoths like Netflix, YouTube, and so on. So much so that an average YouTube user now spends 19 mins daily on the platform, whereas on TikTok it’s 52 mins! Nearly one-fourth of the world’s population is on these platforms. The advent of Youtube and TikTok took place simultaneously with each of them competing for the same set of eyeballs. Ever since Covid-19 hit, Netflix and other OTT platforms have become household names, with most urban Indian households having at least one subscription among the plethora of options available. Live shows and streaming obviously need no introduction.
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